Director of Brand Impact

Position: Director of Brand Experience (Full-Time)

Location: Minneapolis, MN (Hybrid-Friendly)

Reports to: CEO/CCO

Status: Full-Time

About PASH CO.

We’re PASHCO—a rebellious, purpose-built agency and holding company advancing social health through bold brands, boundary-breaking tech, and radically human solutions. We build what the world needs but didn’t know to ask for, and we bring it to life with clarity, conviction, and a bit of chaos.

We’re millennial-run. We’re deeply rooted in the human services world. We’re emotionally intelligent. And we’re not here to play it safe.

The Opportunity:

This isn’t a traditional marketing role—it’s an adrenaline shot for the brand. You’ll serve as the central creative force behind how we show up to the world. Think of yourself as a hype architect, designing and distributing content that actually makes people care.

What you'll do:

Lead content strategy across all channels: social, digital, video, IRL.
Build and manage our social media presence like it’s a living, breathing ecosystem.
Collaborate with our founders and startup teams to hype their work and elevate visibility.
Craft campaigns and brand moments that get attention—for the right reasons.
Write like a real human, not a robot. (Unless you’re writing as a robot, then go for it.)
Own external communications, public-facing materials, pitch decks, media kits, newsletters, etc.
Manage vendors, creatives, and collaborators when needed—agencies, freelancers, videographers, etc.
Spot trends, memes, and moments and inject our brand into the convo with purpose.
Push ideas to the edge—but always with a pulse on our mission: advancing social health.

What makes you a fit:

You’re a creative Swiss Army knife with a heart for humans. You bring energy, taste, and emotional intelligence into every interaction. You think systemically, write beautifully, and you can probably design a decent Instagram carousel, too.

We’re looking for:

5+ years in marketing, brand strategy, content creation, or similar roles
Experience working in or with human service fields (mental health, nonprofit, education, etc.)
Comfort wearing multiple hats—and throwing one into the ring if you disagree
Social media fluency (not just posting—understanding dynamics, voice, culture, rhythm)
A strong creative eye and a voice that can flex from sentimental to savage (when needed)
Familiarity with Adobe Suite, Canva, or other visual tools a plus
Video production and/or podcast experience is a big bonus
Project management skills—you’re organized enough to get things done

Bonus points if you:

Have been a therapist, social worker, community organizer, or teacher before pivoting to creative work
Have a weird creative project you’re proud of (show us!)
Can vibe in both chaotic brainstorms and buttoned-up client meetings
Have led or contributed to early-stage startup marketing

Strongly Preferred:

Familiarity or experience with AI, machine learning frameworks, or natural language processing (NLP).
Experience integrating AI-driven features or APIs into mobile applications.

Perks and culture:

Work directly with our founders and leadership team
Creative autonomy and true ownership over your work
Mission-driven work that actually matters
A fast-paced but emotionally attuned culture
A growing ecosystem of boundary-pushing brands and companies
Equity opportunities down the road
Work out of a freshly renovated penthouse office suite in the Kickernick building on First Ave.

Ready to help us redefine social health through tech and creativity?

Let’s talk: Apply now and become a critical part of the PASH CO. mission.

Application Requirements:

Send us something that feels like you—résumé, portfolio, weird TikTok, voice memo, brand deck, or anything else that shows us how you think, create, and connect. We’re not interested in playing hiring games—we’re interested in finding our next creative soul.

Send application materials to brad@pashcompany.com.